things parents usually ask.

what is emellow?

emellow is an AI personal assistant built for busy parents. At the center of it is mellie — a warm, capable assistant who leads with conversation, learns your context over time, and surfaces what actually needs your attention. She remembers your to-dos, holds your week, tracks the people and places that matter, and catches the details you'd otherwise forget.

who is emellow for?

Parents. Specifically the ones who are capable, organized by nature, and still somehow always behind — because the volume of logistics that comes with school-age kids is genuinely a lot to manage. If you've ever forgotten a field trip detail buried in a parent email, or found out about an event the morning of, emellow is for you.

It works for solo parents, co-parents, and two-parent households.

how does mellie work? do I have to connect my email?

You don't have to. mellie starts with conversation — you tell her what's going on, she figures out what needs your attention, and she starts building your list from the first exchange. No email connection required to get started.

That said, connecting your inbox is where mellie really earns her keep. With email access, she reads the school newsletter, catches the RSVP deadline buried in the third paragraph, and flags the registration that expires Friday — without you forwarding her anything. Her access is read-only. No human at emellow sees your messages. She's just looking out for you.

what can mellie do?

mellie can:

  • surface what actually needs your attention (and let the rest fade)
  • remind you about things, one-time or recurring
  • hold your lists, events, and what-to-bring details
  • remember the people and places in your life — your pediatrician, the carpool parent, the favorite Saturday spot
  • research things for you on the side — that question about the gear, the price compare, the "what time does the library close"
  • keep pinned notes for what matters most this week

Give her context by connecting your inbox — or just by chatting.

how is emellow different from Siri, Google Assistant, or other AI tools?

General-purpose AI assistants are built for everyone, which means they're optimized for no one in particular. emellow is built specifically for parents — for the shape of a parent's day, the kind of information that lives in school emails and team group chats, and the specific details that matter a lot for one afternoon and then never again.

mellie also learns your context over time. She's not answering one-off questions — she's building an ongoing picture of your life and keeping track of things so you don't have to re-explain yourself every time.

is it safe? what happens to my email?

The short version: we read your email to help mellie help you. We never store your email. No human at emellow ever sees your inbox content.

Here's exactly what happens when an email arrives:

  • emellow fetches it from Gmail using read-only API access
  • It's passed to our AI model for processing
  • Your to-dos, events, and reminders are extracted
  • The original email is discarded — not stored, not logged, not kept

The AI that processes your email is Claude, built by Anthropic. Because we use Anthropic's commercial API, your email content is excluded from AI model training by Anthropic's own terms.

emellow has read-only Gmail access — enforced at the Google API level, not just our policy. We cannot send email, delete email, or modify your inbox in any way.

For the complete technical and security details, download our security whitepaper.

how much does it cost?

Start with a 7-day free trial. After that, mellie is a simple monthly subscription. See pricing for details.


Still have questions? Email us at hello@emellow.io — a real person will write back.