things parents usually ask.

what is emellow?

emellow is an AI personal assistant built for busy parents. At the center of it is Mellie — a warm, competent assistant who leads with conversation, learns your context over time, and surfaces what actually needs your attention. She tracks to-dos, events, and "what to bring" details so you don't have to hold all of it in your head.

emellow is free during early access.

who is emellow for?

Parents. Specifically the ones who are capable, organized by nature, and still somehow always behind — because the volume of logistics that comes with school-age kids is genuinely a lot to manage. If you've ever forgotten a field trip detail buried in a parent email, or found out about an event the morning of, emellow is for you.

It works for solo parents, co-parents, and two-parent households.

how does Mellie work? do I have to connect my email?

You don't have to. Mellie starts with conversation — you tell her what's going on, she figures out what needs your attention, and she starts building your list from the first exchange. No email connection required to get started.

That said, connecting your inbox is where Mellie really earns her keep. With email access, she reads the school newsletter, catches the RSVP deadline buried in the third paragraph, and flags the registration that expires Friday — without you forwarding her anything. Her access is read-only. No human at emellow sees your messages. She's just looking out for you.

Future connectors — including texts, calendar, and more — are on the way.

what are emellow's three features?

Mellie surfaces three kinds of things.

to-dos: the tasks that actually require action, not just awareness. Mellie knows the difference between an email you should skim and one you need to respond to. She builds your action list without being asked.

events: upcoming things that involve you or your kids — school plays, appointments, sports, birthday parties — with the details you need, not just the date.

what to bring: the detail parents always forget until they're already in the car. Mellie reads the fine print — $12 cash, labeled water bottle, completed permission slip — and surfaces it before you leave.

Everything lands in one of three states: action needed, fyi, or mellow. So you always know what's actually on you.

how is emellow different from Siri, Google Assistant, or other AI tools?

General-purpose AI assistants are built for everyone, which means they're optimized for no one in particular. emellow is built specifically for parents — for the shape of a parent's day, the kind of information that lives in school emails and team group chats, and the specific details that matter a lot for one afternoon and then never again.

Mellie also learns your context over time. She's not answering one-off questions — she's building an ongoing picture of your life and keeping track of things so you don't have to re-explain yourself every time.

is it safe? what happens to my email?

The short version: we read your email to help Mellie help you. We never store your email. No human at emellow ever sees your inbox content.

Here's exactly what happens when an email arrives:

• emellow fetches it from Gmail using read-only API access
• It's passed to our AI model for processing
• Your to-dos, events, and reminders are extracted
• The original email is discarded — not stored, not logged, not kept

The AI that processes your email is Claude, built by Anthropic. Because we use Anthropic's commercial API, your email content is excluded from AI model training by Anthropic's own terms.

emellow has read-only Gmail access — enforced at the Google API level, not just our policy. We cannot send email, delete email, or modify your inbox in any way.

For the complete technical and security details, download our security whitepaper.

how much does it cost?

emellow is free during early access. Full access, all three features, no credit card required.

After early access, emellow will be a simple monthly subscription. We'll tell you exactly what that looks like before anything changes — and early access members get first dibs on pricing.

Join the waitlist to lock in your early access spot.